Gap has today revealed the launch of its Christmas campaign for 2026, titled ‘Give Your Gift’.
Directed by Carissa Gallo, the campaign brings together three choirs, A Cappella Academy, Tonality and Sainted, to perform a reimagined version of the Jackson 5 classic ‘I’ll Be There’.
The company said that the campaign aims to ‘celebrate self-expression and togetherness through music, while showcasing Gap’s festive clothing and gifting collections’.
Gap chief marketing officer Fabiola Torres said: “We’re excited to continue building Gap’s ‘Give Your Gift’ platform and extend it across new channels this holiday season to inspire connection and discovery.
“The spirit of this campaign celebrates unity and togetherness. That’s the sentiment we aim to bring to our customers this season, offering new opportunities to engage with our brand and create memorable experiences that bring Gap’s gifting destination to life.”
As part of its Christmas push, Gap is spotlighting its CashSoft knitwear range, which returns with new silhouettes alongside bestselling crew necks, cardigans and festive Fair Isle designs.
Gap is also expanding its sleepwear and signature sweats offering, with matching family pyjamas and fleece styles for women, men and children.
Meanwhile, its GapBag collection has been updated for the festive season with new textures and sizes, including cable-knit pouch bags, charms and smaller accessories aimed at gifting shoppers.
The ‘Give Your Gift’ campaign rolls out across Gap’s UK digital and social channels from today, 5 November, before launching in selected stores on 12 November.
The festive collection will be available to shop online at Gap.co.uk from 5 November.
Click here to sign up to Retail Gazette‘s free daily email newsletter
