Cornwall-founded fashion brand Weird Fish has reported a 54.8 per cent leap in operating profit to £6.5m, in its full 2025 results.

In the financial year ending 28 December 2025, Weird Fish achieved a 48 per cent rise in EBITDA excluding exceptional items to £8m. Gross profit climbed 31 per cent to £35.4m.

Despite a “challenging trading environment”, the lifestyle company saw retail revenue grow by 23 per cent to £12.9m and ecommerce sales increased 22 per cent to £26.3m.

Concessions revenue surged 58 per cent to £7.1m, while and wholesale revenue edged up 4 per cent to £6.3m.

Weird Fish CEO David Butler said: “Our increasingly diversified model, spanning stores, concessions, online, wholesale and third-party platforms, is giving our customers greater access to Weird Fish and providing a strong platform for the continued development of the business.”

The Cornish brand has also expanded overseas, international revenue increased 16 per cent to £1.6m. Weird Fish credited ecommerce and business-to-business growth via partnerships with retailers including Nordstrom, Macy’s and Amazon.

Butler added: “Our investment across both physical and digital channels is paying off, with strong growth across our retail estate alongside online sales growth of more than a fifth. We continue to see significant opportunity to extend Weird Fish’s reach, while remaining disciplined about where and how we invest.

“We have made significant progress over the past year, strengthening the business financially while continuing to invest in our brand, our people and the customer experience. Our focus remains on building Weird Fish for the long term and delivering sustainable, profitable growth.”

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