The Pokémon Company International will be opening a permanent Pokémon store in London.
The store, which will open in 2029, is the first permanent physical location outside of Asia.
According to the brand, the new store will serve as the “ultimate destination for fans” and will carry a range of exclusive merchandise. It will also include “one-of-a-kind experiences” for fans of all ages.
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Chief product and experience officer at The Pokémon Company International, Gaku Susai said: “We are always exploring new opportunities that help us create unique and memorable experiences for our fans.
“This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years. We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way.”
The new London store will be the first of several stores that the brand expects to open outside of Asia.
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